Thursday, February 24, 2011

Jack of All Trades, Master of All Trades

In today's world, your clients expect you to know everything. If you work hard, you don't have to disappoint them. Know what you are best at. Work hard to cover other areas. Consider subcontracting for areas you don't have time to master. Google can give you the advice of the best experts in the world.

Friday, February 4, 2011

Should you have a Referral Program?

Directv $100 Referral Program may be the most famous "Finder's Fee" program. I guess it works or they wouldn't promote it so much.

A good rule is, if you are a small business, consider doing what the big companies are doing. If your expected profit from a new sale can support a reasonable referral fee, consider offering it. Commonsense rules can protect you and may lead to a significant increase in sales.

If you are interested in's Referral Program, please contact me (I wouldn't bother to mention it if the return wasn't much greater than Directv's).