Kindle Fire and Search Engine Optimization

Well, got a Kindle Fire for Christmas.

Now I can carry our best websites in my coat pocket (at least an old coat). Or I can quickly show how our clients rank high on Google.

If you are not in the Insurance Industry, buy me a cup of coffee and I will show you how we can probably help you.

If you are in the Insurance Industry, call me and I'll buy you a cup of coffee and show you how we can definitely help you.

Please like our clients on Facebook - for example, Tomsin Steel Processing

Will Facebook and LinkedIn Last?

The answer is "YES" (the number of users of both has increased about 60% in the last year), but why did I ask the question?

I recently join a couple of LinkedIn Groups ( Steel Manufacturers and Processors - 6000 members - took some time to be approved, and Steel Professionals - 3500 members). Groups put you in contact with people who have similar interests and I was interested in promoting a client (  Tomsin Steel - Click Here to Like their Facebook Page ).

From one of the Groups, I was able to get 25 new LinkedIn Connections - well worth the effort if LinkedIn lasts - Thus the question above.

Internet Marketing requires you integrate your use of Facebook, LinkedIn, and Twitter. We also use Ratepoint for effective email marketing and control.

Steel and the Memphis Economy

‎10 Reasons to Like Us and our Clients - #1 - It's Free! #2 - You can follow our marketing efforts and gain valuable insight, #3 - Follow the steel industry for a better understanding of the Memphis Economy Like Tomsin Steel , #4 - I'll come up with other reasons later, but #1 should sell you.

High on Search Engines - What does that mean?

Everyone wants to be high on Search Engines, but what does that mean? A website does you no good if no one ever sees it. If you are in a competitive or popular business, it is hard to get ranked high. To be ranked high means that when a prospect wants your service and does a Search, one of the first entries he sees points to your website.

Guessing what your prospects will enter is the first step (most people realize this) and Search Engines are very sensitive (most people don't realize this). A personal example will illustrate this sensitivity.

One of our services is website design. Today, if you enter "Memphis Website Design" into Google, Deluge Studios is number 1 on the first page. We (Esearchfor.com) are number 2.

If, instead of  "Memphis Website Design", you enter "Website Design Memphis", we fall to number 3, while Deluge Studios falls to number 4.

For other search terms that I believe are important, our company is ranked #1. Since it is a competitive world, everything is visible on the web, and my competitors are technically savvy, I won't mention these terms in my blog.

SEO

Helping the World find You - http://www.bruceburtonco.com/

Google's Email Problems

Since this blog is supported by Google, do they monitor it for statements critical of Google? Just Wondering.

Noticed that gmail has been hacked recently. Just another reason to talk to me about how and why our clients have better email (this is just one of many reasons you should be one of our clients - it is not even a reason we stress).

Mike Stewart

(901) 881-2017

Does Google Hate Facebook?

My User Name on Facebook is "Kenneth.M.Stewart". Google doesn't list me (on the first page) if I search using "Facebook Kenneth.M.Stewart". Using the same search on Bing and Yahoo, I come up as the first Entry.

Does Google hate Facebook?

Don't be A One-Legged Centipede

The Marketing Plan of most big businesses is like a hundred leg centipede. They have infinite money and can use it in a hundred ways to get your attention.

You can think of each marketing strategy as a "leg". Some examples of legs are:

(1) Run Newspaper Ads.

(2) Get High on Search Engines.

(3) Advertise in Magazines.

(4) Use Email Marketing.

(5) Use Social Networking for target marketing.

(6) Develop a website.

(7) Advertise on TV.

(8) Develop an "air of expertise".

(9) Use Twitter.

(10) Use Text Marketing.

(11) Integrate multiple websites.

(12) Promote Facebook Business Pages.

(13) Use outdoor (billboard) advertising.

(14) Stress Referrals (paid, unpaid, online, offline).

(15) Use the latest "new thing".

(16) Collect and display references.

(17) Use Guerrilla Marketing techniques.

(18) Advertise in one of the "Yellows" - Yellow Book, Yellow Pages (In my opinion, a bad idea).

Legs need to work together. Big business often has trouble coordinating their legs. Big business takes a long time to implement the latest "new thing" - creating opportunities for the more nimble small business.

Different businesses need different legs. Selecting the right legs for your business can give you a leg up (pun intended) on your competition. A business with these legs can run to success.

Our business is to help a few local small firms choose and use the right legs.

Websites and Twitter

Been figuring out how to tweet from a website. I'm sure one of my subcontractor is up on all of this, but I love to program (or whatever the modern term is). Twitter should be one part of any comprehensive marketing plan.

Who is Golden?

Most businesses treat Prospects as if they were Golden and Customers as if they were "a Dime a Dozen". If I have to chose, I would reverse this.

Power of Tweets

Saw a website selling a book. It had a link letting you download a chapter free if you first tweeted your friends that you were reading the book. If you can give something away free, consider adding a link like this to your website.

Jack of All Trades, Master of All Trades

In today's world, your clients expect you to know everything. If you work hard, you don't have to disappoint them. Know what you are best at. Work hard to cover other areas. Consider subcontracting for areas you don't have time to master. Google can give you the advice of the best experts in the world.

Should you have a Referral Program?

Directv $100 Referral Program may be the most famous "Finder's Fee" program. I guess it works or they wouldn't promote it so much.

A good rule is, if you are a small business, consider doing what the big companies are doing. If your expected profit from a new sale can support a reasonable referral fee, consider offering it. Commonsense rules can protect you and may lead to a significant increase in sales.

If you are interested in Esearchfor.com's Referral Program, please contact me (I wouldn't bother to mention it if the return wasn't much greater than Directv's).

Your Business, Your Problems, Are they valuable?

If you have been in business long, you have overcome problems.

Have you ever wanted advice from someone who has faced the same business problems as you? Maybe your clients could benefit from your experience.

We design and host web sites, get people high on search engines, and provide general computer services. But perhaps our most valuable services is sharing what we have done right and wrong over decades of being a Memphis business.

What irritates you

Have you ever had a computer problem – and your call to technical support was answered by a machine – or – a person who may or may not be speaking English? - think about what makes you mad - if it makes your prospects mad, offer a solution.

Our clients have my cell number.

Do People trust you?

Is trust an issue? People won't buy from you if they don't trust you. Have you thought about how to gain their trust in an honest, ethical way? If you can convince someone that they need your services and can afford them, then lack of trust is the only thing in the way of a sale.

If you are honest, there are simple techniques to overcome this last obstacle.