Wednesday, April 4, 2007

What a Business needs to Do

You compete with the World! You and your business must make sure that the quality of all your services and products are equal to your competitors, for some services your quality is superior to your competitors, and that you have a few services that are unique and that your competitors cannot duplicate. Then you must make sure your prospects know your story. See

Friday, March 30, 2007

Conventional Wisdom

You only get one chance to make a good first impression - Wrong - Everytime you meet a new person, you get a chance to make a good first impression ! - So, try to make a good impression, but if you fail, don't worry. You will have another chance.

Wednesday, March 28, 2007

Marketing and the Internet

I don't want to make the marketing professional mad, but I think marketing (especially on the internet) is just common sense.

For example, if you have ever spent hundreds or thousands of dollars for a Newspaper Insert that everyone ignored and trashed the next day or "invested" in any advertising that you weren't sure if it helped or not, there are simple (internet related) procedures to track effectiveness.

Another example is that when I first started developing websites, I realized (as anyone who thinks about it would) that it is much easier to remember a website address than a phone number. One of our clients is Kitchen Solutions (domain name:, phone number: 901-624-5331). I don't think I am a genius because I told this client to put his domain name on company vehicles and everything else. Obviously, if you decide you want a new kitchen six months from now, you are more likely to remember the domain name than the phone number.